AALBC.com Advertising Rates
Advertising Price List Updated June 30, 2025

photo of Black girl promoting advertising on AALBC.comAALBC.com is uniquely positioned to display your book cover or banner advertisement to a large, and highly targeted, audience: readers of books written, by or about, people of African descent. Launched in 1998, AALBC.com is now the premier website dedicated to Black books. Review AALBC.com’s visitor demographics.

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Banner Advertisements

Your book cover, or banner advertisement, will appear on virtually every AALBC page and are sold in blocks of 100,000 views for $4.99 CPM ($499 for 100,000 impressions). They are designed to run for at least 4 weeks. On a desktop or tablet the ads will be on the right-hand side of the page (→). On cell phones, the ads appear after the content (↓). Get your book cover or banner ad on AALBC Today ▶

Newsletter Advertisements

Newsletters are rich email messages sent to our mailing list of 19,000 subscribers. Open rates are normally more than 35%. You pick the mailing date (based upon availability). Our newsletter service also includes a free author profile, a $199 value, at no additional charge. Schedule Your Newsletter Advertisement Now ▶

Author Profile: Your Personal Website on AALBC.com

An Author Profile is your permanent web presence on AALBC.com. It includes everything a dedicated website would including, your photo, biography, video, and dedicated pages for all of your books. Get Your Author Profile Today ▶

Become an Author You Should Know:

We add your photo, name, a short description of your work, or accomplishment to our home page and authors main page and link to AALBC Profile page at least 90 days. Get Your photo on AALBC now ▶


Publicist, Gilda Squire on the Importance of Marketing Your Book


More Ways to Use AALBC to Promote Your Book (Some are Free).


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AALBC.com Book Reviews
Click here to read how to have your book reviewed by AALBC.com