The Formula 1 X Mario Kart Chronograph and Chronograph Tourbillon
Uhrenmanufaktur Heuer (Watch maker Heuer<name of the swiss founder>) was bought by Techniques d'Avant Garde <started by saudi arms dealer Akram Ojjeh>and became TAG Heuer. TAG Heuer was bought by LVMH Moët Hennessy Louis Vuitton the wealthiest firm in Europe. A firm that specializes in luxury goods, meaning goods that are expensive and not meant for the mass consumer.
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https://www.autoblog.com/2022/10/13/tag-heuer-mario-kart-chronographs/
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