Dogear's critique of Lulu was fairly accurate, Troy, except where rates were concerned. Some of their quotes were higher than what I paid, including the final cost, possibly because I took the cheapest package deal which was not as high as the the one Dogear listed. There was some slight disparities in their royalty figures, too.
What I appreciated was that Lulu would negotiate prices. If I voiced a complaint or question which they considered reasonable, they would give me a 20 percent discount on the fee. Also, I am in total control of the price of the book and can go into my account and change it at any time from the amount I alone originally set. Another thing is, if I so choose, I can disengage myself from Lulu and re-print and reissue this book providing I design another cover and use different ISBN numbers. Lulu has the copyright of the book formatting and stock cover images but the book was already formatted when I submitted it and I have the original PDF files with different ISBN numbers and whose interior formatting is different from the one Lulu designed for their copyrighted version which was designed to jibe with different dimensions than the 5x8 book of my orginal file. Whatever.
The representative Lulu assigned to me was very patient, sympathetic and eager to please. I told her a little about myself, and I really think she took a personal interest in the project because of my being a senior citizen.
Personally, I think self-publishing is a risky venture. It's great for the ego but for the pocketbook, - not so much. I can see why people sell books out of the trunk of their cars. This involves your going to the customer instead of the customer coming to you. If a person has a book in their hands and the price is right, they're far more likely to buy it than if they have to order it online. Very few in the general population voluntarily buy a book. The whole self-publishing endeavor calls for a lot of hard work, and hustle. No self published author I know has ever quit their day job. LOL