@TroyWell, "natural" is sort of an ambiguous term. In the first picture, to me, Viola looks excited about something and that's a natural state. Her hair is not in its natural state, although its style is a traditional one that African American women have adopted over many years.
There is no such thing as natural make-up; that's an oxymoron. So, technically, the words "make-up" and "natural" are antonyms. Red is not the natural color of any woman's lips and lipstick of that color can look garish on dark skinned black women as well as sallow skinned white ones.
In the second picture, Viola's hair is natural but it has been trimmed and groomed to look neat instead of wild or wiry so it is not untouched. She is wearing lipstick, mascara, blush and eyebrow pencil, all of which are flattering to her complexion but she is, nonetheless, made-up, and not in her pristine natural state. As far as the color of her outfit, calling it an "earth-tone" is the vernacular of the fashion industry. Its color is dull brown and does nothing for her.
My answer to your vague question is that Viola looks "better" in the second picture because she has been put together better. She comes out of so many bags, we have to ask "will the real Viola Davis please stand up" so we can decide how she appears when she considers herself in a natural mode.
Are magazine covers an arena for racism or are they insensitive depictions of people by those who don't realize they are insulting to blacks or other minorities. If they are deliberately racist then people are free to speak out about this and even demand an apology. In regard to the cover of Lebron James, he's apparently insensitive, too, or such a dumb jock that he doesn't know he's being substituted for the giant gorilla King Kong!
I guess for me,racism is such a given in this country that It becomes an afterthought. it is also a label that's too convenient to adopt in lieu of giving an in depth argument about a subject.
Del makes some good points about racism in regard to this discussion