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@Delano I would have thought Goolge paying me would would have been explanation enough. In fact, Google has paid me far more than Amazon -- some periods up to 10 times as much. I have to use Google to understand how my site ranks. As a monopoly, Google controls which sites are discoverable through organic search. If I ignore AALBC's relative positioning on their search engine I risk AALBC's viability as a revenue generating website. As far as queries unrelated to AALBC, it would be too cumbersome to have another search engine, say DuckDuckGo, as my default search engine, when the majority of queries I run are related to AALBC or Black books. Does that help?