Notes from AALBC’s #readingblack Presentation at the 2018 Sacramento Black Book Fair


Troy Johnson, Founded AALBC.com in 1998. Today it is the largest website dedicated to books by or about people of African descent.

However I actively promote other booksellers.  Some might see this as helping the competition, but I see their success tied into my own.

Last Year’s Conversation: (2017), I spoke about “The Impact of Amazon, Google, and Facebook on the Black Book Ecosystem”

My initial reaction to all of the above was to explore the feasibility of boycotting Amazon’s bookstore.  Most agreed, but ultimately the answer turned out to be no.

#READINGBLACK (http://readingblack.com) was born as a result

David Covin’sRaisins in the Milk #readingblack is a more position reaction. The mission of #readingblack is to encourage everyone to read quality books written by Black people and to purchase those books from independent booksellers. We strive to develop strategies that will make it easier for book buyers to support our mission.

…but the reader YOU are critical. If you don’t patronize our businesses, buy our books, we can’t produce the content or profit from it. This is a two way conversation.

Positive Outcomes (just a few)

Kimberla Lawson Roby
Go On Girl! Book Club
David Covin’s Raisins in the Milk
Walter Mosley Recommends AALBC's Self-Publishing Services


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