Mel is on point again. The e-mail list is vital. I still haven't developed one, but what I kind of rely on is updating my site often with content and then pushing it out there in a variety of ways. In regard to Black Enterprise, I have long thought that the audience Black Enterprise caters too is a bit elitist in some ways and it really fails to do a better job of reaching and delivering info to the people who really need it. I guess the same could be said about all forms of media, but I even discuss BE in my first biz book. I talk about how the scenarios simply didn't jive with the Black folks I knew and had lived around. It almost seemed that the way the info was presented it was the same info I got from Money and INC, two white publications that spend more time addressing people who make six figures and have debt of about 20000 dollars. I'm not saying that giving those people info is not as important, but it overlooks the population looking for real help to make it out of the lower class. BE has to cater to its supporters though and I don't knock it for that.
Troy, I don't know how you understood that e-mail. Your deciphering skills are bananas! LOL
Mel, the idea that BE's article didn't really help is directly related to conversion. Because you have a book any marketing is important, but the most effective conversion comes when you are marketing through channels that are made for the audience you are looking to reach. If your book was not fantasy and was business related, BE might have helped more. As it stands AALBC is a site that is about books and will help you convert more CTRs. While having coverage leads to more coverage, I have to wonder if it really leads to conversion for a lot of people? I do know there is a bump from really big media platforms, but I don't there is ever really a big bump from media that is not in the field you're aiming for.