Troy Posted December 6, 2019 Report Share Posted December 6, 2019 As a bookseller I get pitches for new books several times a day — which is great, because it tells me sometime positive about the author: If they have the resources to invest in promoting their book, they've probably also invested the resources into producing a decent book. Of course this is not always the case, but I've found this to be true more often than not. One thing that has always irked me is when authors/publicists/publishers tell readers to buy book their from Amazon. In the old days they would say sometime along the lines of, "Available Wherever Books are Sold." Those promoting books were sensitive to the fact that explicitly promoting a single bookseller over all others ran the risk of upsetting other booksellers. Today, this sensitivity has been completely discarded. Why? Everyone knows Amazon sells books, so why do authors and publishers give the multibillion-dollar company free promotion by telling readers to buy their books from Amazon? In the early days of Amazon, there may have been some level of validation when Amazon offered one’s book for sale — sort of like seeing one’s book on the shelf of a prominent bookstore. Today Amazon provides a platform for the sale of ANY book no matter how poorly written or produced — they even offer bootlegged books and books published in violation of copyright for sale. A book being available for sale on Amazon has meant nothing for years. I simply ignore books that prominently promote Amazon. Below is marketing copy I received for a book a few moments ago. I'm sharing this image not to disparage the book, author, or promoter, but to share an example of what I mean (I shared this post with the person who sent me this email in the hope that they will understand). Again, this is not the only example, but it is a book I would have added to the site were it not for the Amazon ad. Amazon's logo is more prominently displayed on this ad than the author's own website, where the book is available for sale! As a bookseller, I'm not alone in this sentiment. However, few of us have a platform large enough to make this sentiment widely known. Imagine if the promoters wrote ORDER NOW ON AALBC.COM (and included our logo). Amazon is not going to stop selling books anytime soon. However, if authors, publishers, and their promoters continue to give Amazon free promotion, Amazon will become the ONLY bookseller who can sell their books. Anyone with a rudimentary understanding monopoly understands why this is bad for sales, discoverability, and pricing. Can we help restore a vibrant and diverse bookselling environment by not giving Amazon free promotion? We all, especially readers, stand to benefit. 1 Link to comment Share on other sites More sharing options...
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!Register a new account
Already have an account? Sign in here.Sign In Now