Liquor and cigarette ads were taken in stride. Drinking and smoking were considered cool, and mostly everybody did it, including me. There actually used to be ads claiming 1 out of every 3 doctors preferred Camel cigarettes. Famous athletes also endorsed cigarette brands. But, even back before the "black is beautiful" phase appeared, the ads for skin lighteners didn't meet with a lot of approval. Hair products alternated between hair straighteners and Afro enhancers as the popularity of each style rose and fell down through the years. Fads and fashions came and went, but the quest to exude sex appeal never vanished. When Musk oil first came out, it was all the rage because it really did turn men on. Later, wearing cologne became acceptable among guys and the sale of different brands really took off. Wearing earrings also grew in popularity among men about this time.
Yes, back then Blacks were anxious to integrate the white landscape but, they were not entirely compromised. Along the way, the black mystique ended up capitvating white people who came to be impressed with the inimitable hipness and style of soul brothas and sistas.