Data Scientist: Trillions! African-Americans Spend as Much as Australia

“We have the intention and the power as influencers to drive change where it strikes fear in this system – the revenue stream. We watch 40% more television than any other group of people. 95% of us tune into a radio station at least once a week. We make more trips to the grocery store than any other consumer segment — We spend 1.3 trillion dollars every single year. That’s what Australia spends.” Grace Pearson-McNeil added that “although the buying power of Blacks speak volumes and worthy of pursuit, brands still don’t allocate funds proportionately.”