This article was written by a Brother I met at the Black Pack Party this week.
Is Black Success Possible without White Infrastructure?
by Dr. Obari Adéye Cartman
I decided to go the “all Black everything” route last year when I published my book. In the text I encourage us to do for self, so it felt hypocritical to let Amazon make money while I advocate Kujichagulia. I had a vision of becoming a model for large-scale collectively sustained Black success. It was unsettling trying to think examples and only coming up with Marcus Garvey and Tulsa from decades ago and Tyler Perry today. Independent black bookstores are barely surviving, so I dreamed of doing my part by creating a demand for my work to then say ‘you can only buy it from a Black owned bookstore’. Which still sounds good, but I’m starting to have some doubts.
Now y'all know this brother is singing my song. When I was setting up his pages on this site, I noticed his book, despite having an ISBN was not in any of the major retailer websites. I inquired about this and he sent me a link to his article. I was like whoa! I'm completely down with this--I just did not know. So I asked him for a direct to his book.
Interestingly, I'm increasingly have conversations with publishers and indie authors who are interested in selling books directly--completely cutting Amazon out of the picture. I think this is a great trend, as Amazon OWNS the Black book retail business and this is impoverishing black business, and not serving the reader very well.
The other benefit is that with Amazon out of the picture the author will make more money and the reader will pay less for the book. The example I shared about Dante Lee's book is a perfect example.
But the trick is, getting the reader to buy the book on a platform other than Amazon. This will require a seismic shift in attitude among readers, but with enough promotion on the reasons why this matters I think it can be done.
Dante was able to address the issue of getting reader buy by directly from him with by setting a very low price. This works for the type of book he was selling; a very short ebook. But for a physical full-length book, the model may not hold, but it is something we are wrestling with, and we are open to ideas.
Below is a photo of Dr. Obari Cartman and a few other "Book" brothers at the Black Pack party; from left to right (front) myself, Obarl Cartman, (rear) Kwame Alexander (Newbery Medal Winner and Coretta Scott King Honor Award Winning author), Earl Sewell (bestselling author), and Earl Cox (publishing consultant).