Several years ago AALBC.com, following the lead of industry leaders like Kirkus, began offering fee based book reviews. This service was also added in reaction to the on going problem is receiving FAR more requests for book reviews than we could afford to pay writers to write. The fee based book review guarantees a review written by a professional book reviewer in 6 weeks or less.
We continue to write and publish free (free to the author) book reviews, so the problem of receiving more requests than we can handle persists
You may have noticed a recent increase in the number of authors posting information about their books on the website with some explicitly expressing an interest in a book review. This is the result in a recent procedure change, as it relates to requesting an AALBC.com book review (free).
Previously AALBC.com accepted book review requests via email, but takes a significant portion of time to review and reply to these requests. As a result, I only replied to those authors whose books we chose to review. Given that the vast majority of these book would not be reviewed, this policy made sense in terms of efficiency. However the author's effort was wasted if their book was not reviewed.
Recently I decided to instruct authors to post book review requests on our literature forum. This offers the author several significant benefits:
The book will be seen by readers who visit the forum, which is free promotion and an opportunity to directly engage with readers.
I use this forum to look for eNewsletter and website content, so there are, potentially, additional opportunities for book promotion beyond the book review.
The book's information will become a permanent part of the website with is good for SEO.
AALBC.com will only consider books posted on the forum for review. The likelihood a book being reviewed goes up dramatically, because the pool of books considered for reviews gets smaller, as many authors will continue to send emails (oblivious to, or ignoring the policy).
This is win-win. I'm looking forward to discovering more books as a result of this policy and continuing to improve this platform for allowing authors to share information about their work.