In the first 27 days of not using social media at all. My traffic from social media has actually gone up when compared to the prior 27 days. It is also higher than the traffic from the same 27 days in 2016. After about 6 months or so I'll write about the impact of not using social media on my business. My initial conclusion is the increase this just reflects how the impact of my personal activity on social media has been on my websites traffic.
I have to admit I have sometimes I found it hard to ignore the desire to share something on social media that I just posted on this site. I feel like people will not learn about the interesting book or author I just posted. Intellectually, know this is just the result of 10 years of conditioning to use social media. I know of course over time this urge will diminish.
From an online social perspective, I have y'all :-) From my family and friends perspective, most are not active on social and those that are, are the ones sharing the minutia from their daily lives--either way I don't feel like I'm missing anything,
From news and information perspective, I know I'm better off ignoring social media. It has been interesting to see traditional news outlets start to sell themselves on the virtues of providing true journalism and not the fake news you find on social media. The subscriber base for the NY Times has increased. It appears the pendulum may be swinging the other way.
Last night (March 26th), 60 Minutes aired a segment which spoke about Fake News. They demonstrated how websites can buy fake likes and shares, which not only gives people the false impression that articles are important but "tricks" social media into sharing these articles as trending--which greatly increases the organic reach of the entity buying the fake likes.
I put "tricks" in quotes, because I know social media sites can identify the artificially amped up articles, but they have little incentive to remove this fake engagement because it helps the social media platforms too.
I watch and enjoy the Showtime program Homeland. One of the threads in the season's series deals with social media and how is used to influence public opinion. This is straight out of the article @Mel Hopkins shared about how social media was used to influence the trump campaign.
This is actually not the first time I stopped using Facebook. About 2.5 years ago I stopped as part of a much larger campaign called, 99 Days without Facebook, which asked the question would you be happier with Facebook. I hoped to use the campaign to encourage others to join the effort. I don't think I convinced a single to leave Facebook. I boycotted Facebook for 37 days.
This boycott is different. I don't care if any joins me. I'm not even trying to convince anyone to. I'm relating my experience here for my own benefit as much as anyone else's