Allegedly, these ancient African tribes were Matrilineal, not matriarchal. A few matriarchal societies are found in Asia -but most indigenous tribes then and today, like the Hebrews/ indigenous Americans, are matrilineal - meaning the mother determines the lineage.
Also, Asteroth is the masculine version of Astarte, the Canaanite goddess -here's a bit that was written about them.
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Ba'al, AKA Bel,
They were both made "demonic" because polytheism was under attack, with believers being tortured, killed, and maimed for not wanting to participate in monotheism.
The victors write history. Thank goodness what was hidden is coming to light.