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Donations Increase Threefold For North Philly Horseback Riding Club That Inspired New Netflix Film
Riding the success of Netflix's Concrete Cowboys, a Black-owned horse riding club in north Philadelphia has nearly tripled its fundraising efforts as a result of the film sparking interest in the neighborhood’s fight against gentrification and invasive city politics.
Fletcher Street Urban Riding Club (FSURC), the group that the film is loosely based upon, saw a fundraising surge on its GoFundMe campaign this week, raking in more than $150,000 as of Tuesday afternoon. Over the past nine months, the organization that mentors local youth had raised just about $40,000, according to local news outlet Billy Penn.
The proceeds from the fundraiser will be used to care for the horses, stables, and finance a documentary that will be produced in collaboration with the nonprofit. The crowdfunding campaign also alleviates some financial stress for founder Ellis Ferrell, who has paid for many of the FSURC’s expenses out of pocket.