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richardmurray

Boycott Amazon
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  1. now3.jpeg

    This week on the podcast we are joined by Lateefah Zawistowski to discuss all things OverDrive. As an account manager for OverDrive, Lateefah gives us the inside look at how OverDrive works, how authors can add and market their books on OverDrive, and how libraries utilize the service. She also shares some advice on pricing your books for libraries, what trends she’s currently seeing in library sales, and she discusses the impact of the pandemic on libraries.

    • Lateefah tells us about her role as account manager at OverDrive and why she believes publishers and indie authors alike should consider opting their books into OverDrive
    • She discusses the borrowing habits of readers and how they change based on the genre, and she tells us why the library is such a great tool for discovery, especially for backlist and midlist titles
    • Lateefah explains how libraries purchase books from OverDrive, the multiple purchasing models available to authors and libraries, what time of year libraries are most likely to be purchasing books, and she gives some advice on how to price your eBook for libraries
    • She gives us her predictictions for library trends in 2021 and beyond, and explains why the surge of new library users at the beginning of the pandemic, while great, isn’t necessarily enough to support local libraries
    • Lateefah discusses OverDrive promotions and she explains how merchandising is essential to discoverability on OverDrive
    • She explains the global reach of OverDrive and how many different markets they’re available to, from public libraries to education to corporations, and she discusses the different language markets outside of English Language books
    • Lateefah talks to us about current trends in library sales, what books have sold the best during the pandemic, and she explains why genre fiction is having a big moment right now

    LISTEN TO THE INTERVIEW OR READ THE TRANSCRIPT USING THE ARTICLE BELOW

    KWL - 245 - Optimizing OverDrive with Lateefah Zawistowski - Kobo Writing Life

     

    now4.jpg

    Happy Audiobook Month! What better way to celebrate than by uploading your audiobooks directly to Kobo! Especially because it’s incredibly easy to do.

    How easy, you ask? You can upload your audiobook in only ten steps (and one of those steps is signing into your account)! Here’s how:

    Log into your Kobo Writing Life account here: https://www.kobo.com/writinglife


    Select the Audiobooks tab on your dashboard. Don’t see the audiobook tab? Send us an email at writinglife@kobo.com and we can activate it for you!
    Click “Create new Audiobook”. Once on the audiobook uploading page, you can start inputting your audiobook information. You will first be asked to describe your audiobook. This includes: the title and subtitle (remember to only include text that appears on your book’s cover!), the series name and number if your book is part of a series, the contributors including your narrator, your synopsis, publisher name and imprint, your publication date and release date, your ISBN (this must be a unique ISBN and cannot be the same as your eBook or print book!), and finally the language of your audiobook and whether it’s abridged or unabridged.
    You will then be required to enter the categories for your title. These categories will determine how your audiobook is labelled and categorized in the Kobo Store. We recommend selecting three categories for each book to ensure that customers who are browsing through our store have a better chance of finding your titles.
    Next, you will need to upload your cover image. We accept cover images in .png, .jpg and .jpeg file formats. We recommend the minimum size of audiobook cover images be at least 600px by 600px. Covers for audiobooks should be square; if they are not, they will be automatically adjusted. Please note: cover images cannot exceed 5 MB in size.
    Now you are ready to upload your audio files! You can drop files directly from your computer into the Upload Audio Files section or select the folder on your desktop that contains your audiobook files. We only accept audio files in .mp3 and m4a formats. An individual file cannot exceed 200 MB in size and all files combined cannot exceed 2 GB in size. Please wait for your audio files to be completely uploaded before moving to the next step. You will know when files have been successfully uploaded when the “Listen to confirm content” prompt appears .
    Once your files have been completely uploaded, you can then start to make your Table of Contents. The Table of Contents organizes your audiobook to make sure it is in reading order. You can move the files up and down to ensure they are in the correct order and provide the chapter title for the file under the “Name of Content” section. Please note: What you list in the “Name of content” section will appear in the Table of Contents customers use to navigate your audiobook on our apps.
    You will then be asked to provide the geographic rights for the title. Please select the countries you own the rights to sell your title in. 
    The final step is to set the price for your title. Please input the price of your title in all the available currencies. Audiobooks pricing is slightly more complicated than eBooks. The royalty percentage thresholds are as follows:

    35% royalties for audiobooks priced $2.99 or lower
    45% royalties for audiobooks priced over $2.99

    Please note: If a customer redeems a free trial token for your audiobook, the royalty amount will be 0. If they redeem using a paid token, the royalty amount will be 32%. Otherwise, the royalty amount will be the values displayed above.
    Once all steps have been completed you can then select publish! If you have missed any steps, you will receive an error message. Otherwise, your audiobook is in good hands and has been sent for processing. It will soon be available on the Kobo store in 24-72 hours. 
    Be sure to let us know when you’re publishing new audiobooks so we can add them to our audio new release calendar! < https://docs.google.com/forms/d/e/1FAIpQLSdy1Hzav1WCotnQqd9zOmrUYj5OMcQcqQ-YJl_erliV6apuYQ/viewform

     

    Happy Audiobook Month! - Kobo Writing Life

    1. Show previous comments  1 more
    2. richardmurray

      richardmurray

      @Mel Hopkins you mean overdrive or kobo for audio?

    3. Mel Hopkins

      Mel Hopkins

      Overdrive - but it would apply to any service.   I've noticed that many independent authors and even some traditionally published authors hand over their intellectual property to vendors.    

    4. richardmurray

      richardmurray

      good point @Mel Hopkins this is why you need to accept what you will use where. I think artist need to know where certain content they create is going or at least accept where it will go. if you want to be safe, make content to be shared. I know quite a few artists who do that in various fields: drawing/writing/photography 

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