Let's say for now - with an open mind and no barriers (remember I don't even use facebook - but I'm all for making money lol) it is Either, OR, AND...
If www.AALBC.com/tc/blogs is already set up as a RSS feed and HTML5 - and you can launch it through mobile - AND AALBC members already post mini blogs on the AALBC.com blog page; and you, Troy, as the AALBC.com founder and owner already have an account on Facebook load the AALBC.com rss feed to Instant articles with your own AALBC ads, it seems as if you will be opening up another channel for AALBC.com online publishing, AALBC.com readers, AALBC.com authors, and AALBC.com book club members. Further, instead of paying writers - writers have an opportunity to pay you to advertise on the AALBC.com/tc/blogs FB instant articles feed.
For example, you run a special a 2-fer at $X per month to advertise an author's book on the AALBC.com/tc/blog & the RSS Feed via FB instant articles... Not only can I advertise my book on AALBC.com, I also get to advertise my book via the AALBC.com/tc/blog feed that I've contributed to, which is distributed through FB Instant Articles too! BAM!
From the FB instant articles Q & A... (I don't code nor do I have an app, so I can't speak to this from a technical viewpoint - but here's a clip of the Q & A that goes beyond the video ) Choose From FLEXIBLE MONETIZATIONS OPTIONS
Ads within Instant Articles load quickly and fit seamlessly into the reading experience. Publishers choose what monetization option works best with their business! Facebook Audience Network maximizes ad revenue per article with demand from over 2.5 million advertisers globally; Publishers can also directly sell and serve their own display ads and keep 100% of that revenue.
Q: What types of articles work best for this format?
A: Instant Articles works for any type of article, from daily spot-news coverage to in-depth, long form features.
Q: Do publishers need to create original content for Facebook?
A: No. Instant Articles provides a faster, Facebook-native way to distribute the content publishers already produce for their own websites. We've made it easy for publishers to publish their full catalog of articles each day directly from their existing *MS through an RSS feed with /TML markup, eliminating the need to author articles in a new location.
Q: How much effort is required for publishers to reconfigure their content for Instant Articles?
A: It's a straightforward process because Instant Articles uses HTML and RSS, standard ways for authoring articles on the web. After some basic setup, publishers can automate Instant Article production directly from their own content management systems. Facebook provides tools so publishers can preview all the items in their Facebook publishing feed and edit or revise content manually. Publishers who wish to embrace new elements like interactive maps and auto-play videos can use simple, well-documented HTML tags to enhance their content with rich-media features.
Q: How quickly are articles published and updated?
A: Instant Articles automatically loads new stories from the RSS feed as soon as they are published to the publisher's website and apps. Updates and corrections are also automatically captured via the RSS feed so that breaking news remains up to date.