Yeah, I've heard Robert talk on this issue previously and I read the article. Robert Reich, is a really smart and thoughtful guy. He probably surrounds himself with similar people, people who are willing to change their positions given facts, new information, or a different perspective; the kind of people who have time and education to contemplate big ideas and are not worrying about how to put food on the table.
Finding ground with these types of people, opened minded and reasonable, would work using those 10 steps.
Try reasoning, in this manner, with a poor white racist to help them understand that Black people are no different that they are (or God forbid that genetically we are all the same). Depending upon who you are talking to it might get you killed.
Some people's minds will never change, the only way to get then to comply -- if at all -- is with a foot up their ass. Seriously, force is what freed the slaves and got us the right to vote. Finding common ground sounds good on paper (or the screen), but in the real world, as the Four-Eyed Gangsta once said, "you need a bigger gun and the willingness to ue it."