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Legendary pianist died.

@Chevdove you were probably to young to remember tbe concert Wattstax. They made a documentary film in the 70s with same name. I saw the film in the theater and I recall wnjoying it a great deal. I own the DVD -- check it out

This is a delayed reaction-- I would have never thought in a million years that two African American men had something to do with the kind of music that the Rolling Stones played.

Okay, WOW! I am going to make a notebook to keep up with this information. Thank you @Mel Hopkins I am going to break this down and digest this. OMGOSH! I can understand this.

@Maurice WOW! That was CRAZY GOOD! Thank you for posting. All of this was before my time, I was too young to know all about these times, yet, I've always wondered. It was only a few years ago that I even heard about STAX even though I remember many of the artist and loved the music. I was shocked to learn, here, that Aretha Franklin was associated with this company! Man! And yes, that she was born in Memphis!? I did not realize how Otis Redding tied into all of this history just before Dr. Martin Luther King was assassinated. I think I'll be playing his hit today, all day! I am not sure whether it's Nashville or Memphis, but I was also surprised, years back, when I learned that Tina Turner was actually born in Tennesee! I learned a lot in this documentary!

@Chevdove Thank you for asking!!! (I'm so excited)...ACCESS = LOCATION and refers to where people are most likely to get information about something that interest them. Example - If you are interested in creole cooking - you're are likely to show up to a location that either serves creole food or teaches creole cooking. You will most likely search for creole recipes and even find a creole history club to join locally or the internet. You may even show up here AALBC to look for books on the origins of creole culture or if experts post here. You might even start your own thread about creole culture. NOTE: business owners provide what customers need so the customer can get what they want. Your interest in creole cooking means either you or loved one wants to eat it. So business owners fills the need - by selling a cookbook, opening a restaurant or inviting you to take a trip to the source. So, someone who is promoting, lets say Louisiana travel tours, will make sure they share their information at all those access points where you are likely to show up. They will be at the places where you might look for information creole cooking. It may be advertisement or even information about authentic creole cooking spot on the tour - or even the best dish and include a recipe... Now they have your attention you may even jot down their information for future reference - and remember them when you plan your trip so you can get some good food. This is how the best marketers are getting noticed in today's marketplace. EDUCATION = A MOVEMENT A lot of independent authors think they don't know their audience. My suggestion is to start of movement of one. Ask yourself, "what do I believe needs changing?" I did something similar when starting this blog. I believe Marketing = Change. Marketing is a force that shakes up the status quo. I believe independent authors are unaware they use marketing in the course of their daily living. Therefore, my mission is to help authors realize they can create change through intentional use of the marketing techniques they unwittingly use daily. I was the first person in my "marketing is a four-letter word" movement. I was the first one in the audience. I'm so passionate about this topic, I just want to spread the word to anyone who will listen. I believe, "If you don't believe in your movement or are passionate about it - no one will be." Creating a movement of one is the first step. It will help you clarify what you intend to change. Then, you will be able to identify the people who are interested in your subject matter. You'll notice there are "followers" who will agree with your mission. (note: it might not happen immediately - that's why you have to be patient and passionate.) These people are your core audience. Don't waste your time trying convert anyone who is not interested. Focus on those who are interested. -These "followers" will become your ambassadors who will bring other like-minded people to the movement. How to start a movement: Now, the best thing about being a writer is ideas and words are our movement. We just have to educate others and lead them to the goal we he hope to accomplish. If we didn't believe in changing something we wouldn't write in the first place. And the best way to help others make a change is by sharing information (Education). So when you start your movement answer "Who, what,where, when, why and how." from there you will understand what information you need to share to build your audience.