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The incentive is "first run movies television shows, indie movies, tv shows, music and free shipping" and that was what they offered when I was a prime member. For example, amazon has a huge film/tv/ music catalog and the cost is $8.25 per month - whereas netflix is 9.99 and napster is 7.99 per month. Plus with your prime memberships there are a lot of freebies. Before I left the service I received a free kungfu panda for download. I'm not singing the laurels of Amazon but..I've enjoyed a lot of the perks.

I have not read the entire report yet. But I did not want to wait to read it before sharing it. Anyone who has been reading these forums, for more than five minutes, knows how I feel about how these massive corporations exert their power and how terribly Black businesses, in particular, are adversely impacted as a result. I'm surprised to read that 1/2 of all households have a prime membership--that is a staggering figure. Most businesses have to give customers and incentive to return, but Amazon has turned that into a revenue stream. Amazon may be a greedy monopolist, but they are so brilliant, one can't help but admire their gangsta! Preventing Amazon from dominating the market, and gaining a collective long term benefit is simple; all we have to do is stop using them. But that is not likely to happen until Amazon has extracted as much wealth out of the economy as possible. They won't stop until they have all the wealth and right now there is nothing in their way.

News Says 700 Homicides In Chicago. The President Is Black,U. S. Attorney General Is Black, Black Man Over Homeland Security, I Think. None Of Them Saying Street Gangs Are Domestic Terror And Should Be In A Federal Prison..Politicians,NAACP, Black Churches Don't Care..Maybe,Thats Why Some Did Not Vote. In New Orleans,Former N F L Football Player Was Shot And Killed By A Black Man..He Was Released Claiming Self Defense. If He Shot Someone White He Would Be In Jail. New Orleans Is As Murderous As Chicago..FUHR Trump And His Klan Supporters,Can Watch And Celebrate...Let These People Genocide,Themselves..

Merry Christmas.

oh snap! Did. Not. Know. This.

@Mel Hopkins, I'm a prime member myself right now, so I completely understand the appeal and benefits (ignoring the long term disadvantages). I don't even use it for the movies or music. It is just that I order enough books from them that the free shipping works out in my favor. I guess by this point everyone knows you can easily hack your Amazon Fire to watch any movie even bootlegged movies that are still in the theaters for free. Obviously, Amazon knows this too and no one is doing anything about it. I'm sure sales for this device will go through the roof. Again this is just another way Amazon makes money that no one seems to ever talk about--let alone even challenge Amazon. I just printed out the report (79 pages) and plan to start reading it tonight. I'll comment later.

Somebody once said that he who acts as his own lawyer, has a fool for a client..