@Troy
Interaction defines the metaverse, not necessarily the website platform. The word folks are using in connection with the metaverse is "interoperability," defined as: "the ability of computer systems or software to exchange and make use of information."
We connect to the internet with personal computers and handheld mobile devices in "cyberspace." Well, to successfully interact with the metaverse, we'll have to incorporate devices that allow for augmented reality, virtual reality, 3D media (which has been in use forever - remember those blue and red glasses they used to hand out at the theater?), etc.
The brands designing those lifestyle products, i.e., software embedded in hardware, will most likely benefit from consumer consumption. For comparison, think of Apple's micro semiconductor chip. The Apple A14 Bionic is a 64-bit ARMv8.4-A system on a chip (SoC) that makes the iPhone the must-have device today. While I don't have to use iCloud or even go there as a destination, it is an option because I'm a product consumer. In contrast, I don't have to go to Facebook for any reason. I'm even less likely to engage in the Meta platform in the metaverse.
Yes, of course, most people go to Facebook, Instagram, and Twitter, but the internet doesn't belong to those websites, any more than the metaverse will belong to them tomorrow. Mark Z - and the other ICT (Information and Communication Technologies) brands will always work together to get the biggest payday from consumers.
Here's where it gets sticky and appears to be a "gold rush" mania in the making. Folks involved in cryptocurrency make it seem like you have to trade 'coins' and buy 'land' in the metaverse.
So far, it appears that you can still register a metaverse domain and develop your website through coding. Some say that NFT (non-fungible tokens) will replace trademark laws, so "get yours now." Some have tried that with internet domains and have lost, with-quickness, to the major brands who hold those trademarks.
Anyway, I believe the metaverse will be another way to engage readers. I plan to write more about this topic on #readingblack.com.