I believe if could happen in the book world to @CDBurns
Sneakers are a lot more popular and sexy than books (to many people). I'd be willing to bet the average Brother owns more pairs of sneakers than hardcover novels (man that sounds so cynical, and it felt bad to write it, but seriously I would not be surprised if it were true).
Historically I could not attract the content the way huff post could, but this is changing and the new site will probably make this even easier. I have also been able to take my content in repurpose it in new ways that I was impossible with the old site. My event page is is more popular than ever -- same content, but now it is in a database so it is easier to maintain and can be greatly expanded.
I've spend the two years upgrading the site and now there is a light at the end of the tunnel --- checkout the revised version of your page: http://chrisdburns.com/ I just, this instant, put this in production -- The Enhanced AUthor Profile pages are the first pages to be upgraded. I still have a lot of work to do converting page types but once they are done I can change literally thousands of pages on one shot -- this would have been inconceivable before I started the upgrade.
Oh once I can get past this upgrade and focus solely on content watch out baby!