Interesting analogy.
Mel I simply lack the power to battle Google on any level. Unlike the streets where you can get some of your boys or hired muscle to retaliate. I have no one who will support me on this level. Think of it as everyone being on the the take, the government, the media, and all of your friend and family.
Google can bitch-slap (continuing the analogy) AALBC.com at will. Indeed they have already done this. Consider the graph below:
Basically, this publically available chart shows how my organic reach was removed by Google overnight. In other words, in January 2011 my websites traffic dropped 75% in a day! Let that sink in a minute...
By the way, Google won't even give you the respect explain why they slammed so many businesses. They are not accessible via phone or even email. They rule with an iron fist and are untouchable. So while I rank high on many Google searches today. I also know Google still make my site disappear, in a fraction of a second.
I have also considered that my ongoing critique of Google opens me up for retaliation from them--that is the power they have.
Now my site's traffic has recovered, but it took five years! But it was not just my website -- every website whose data I had access to suffered too--some even more. Black book websites, in particular, were annihilated on a grand scale. While I wrote about this until my finger were numb, Black media were largely oblivious to what was happening or simply ignored it to cover the Kardashians.
Not enough people knew or if they knew they did not care. As a result, we have far fewer strong Black websites. The lost revenue and enrichment provided to Black folks is incalculable.
But Black folks don't demand very much and are easily placated. If Facebook, Twitter, and Wikipedia were the entire internet (no other websites). I do not think most Black folks would be disappointed. Nothing in our collective behavior suggests otherwise...
During this same period, we witnessed the rapid rise of social media. This was fueled, in part, by desperate webmasters frantically trying to regain lost visitors. New webmaster, ignorant of the web and how it actually worked, touted social media as if it were the only way one could attract new visitors get them to visit their websites.
While websites spent time amping up their followers on Facebook, at the expense of own websites, Facebook patiently waited. Once webmasters and their social media strategists increased engagement on Facebook, Facebook announced that organic reach on their platform would end. Today if you want to reach the followers, you worked so hard to attract, you would now need to PAY Facebook! My data show that Facebook has indeed made good on this promise. You can read some of Facebook's propaganda on the subject.
Now we can do something about this--if we wanted.
We could boycott Facebook and put them out of business tomorrow. We could also boycott Google search engine and use others that don't hijack and mine search result for profit.
The 2nd most popular US search engine, Bing, returns results on African American Children's Books differently.
Now AALBC.com comes in at #6 on the Bing search engine for the same query, but I suspect a higher percentage of visitors actually visit the websites returned in these search results, because Bing is not hijacking search result with their content. The ads shown are clearly presented as ads. Google use to return search results this fashion. But of course, I'm sure front running search results is more profitable.
Ignoring the Google images at the top of their SERP (search engine results page), their results are superior to Bing's. I say because if you compare the websites on both SRPs and their treatment of the subject Google's result are superior. For example, Google returns the Brown Bookshelf as #8, while the site does not make the top ten on Bing. The Brown Book Shelf is one of the best sites for Black children's book on the web. While the Brown Bookshelf has SEO problems, Google search engine was still able to more appropriately place them on the SERP. But I digress...
This is worth mentioning because the issues with Google are not simple. Google provides a great deal of value to the web--far more than Facebook if you ask me. But there has to be a better way to ensure that creatively flourishes on the web, that indie business are not wiped out on the whim of a single company, and that more than the ultra wealthy can profit from the web.
Mel creating that Amazon affiliate link was smart! I created one myself: http://bit.ly/amazontop100kidsbooks I'm also using it on my site: https://aalbc.com/books/children.php#amazon