Recently I stopped using social media.* Basically, this means I don't engage on the platforms; I don't like, share from, post content, or acquire friends.
My originally intent was not to even visit social media platforms, but that quickly proved unrealistic because an increasing number of authors' primary web presences are on Facebook.
But another issue presented itself; After reading an article I liked and wanted to share--my initial reaction was to click one of the social sharing buttons--a action that surprised me because previously I never thought about doing it. I just did it. So how does one quickly share good articles with others? Of course, the answer is obvious; I share it the way I did before social media was invented I;
Post a link in the comments section of other websites;
Post a link on discussion forums like this one;
Email the link to others;
Include the link on my website or blog in a related article or webpage; and
Share the link in my newsletter
These are just a few web-based options.
I mention these because collectively we have forgotten these tactics, then has only served to increase engagement on social media platforms. I would also argue that in the vast majority of cases sharing the link using any of the above options is actually a better way of sharing an article you enjoy because it would have a better targeted to the recipient.
Now clicking a social sharing button may be the easiest option, but the extra effort required to share a ink using one or more of the alternative methods I described actually helps ensure that the content shared is actually worth sharing.
The benefit of sharing valuable content on another website helps uplift that website rather than a social media platform. I know AALBC.com is a more value website because I actively share links to other websites.
Another benefit of not using social sharing button is that your privacy is maintained. Social sharing information is a valuable commodity that is sold to marketers and used in ways to manioulate our behavior.
*Actually, I do still use on social media network, google's YouTube, because the value proposition is still worthwhile and they even pay me for my contributions to the platform.