Blog of’s Founder & Webmaster Celebrating our Literary Legacy #readingblack


Three Largest Africa-American Book Sites Join Force to Promote Black Literature

January 7, 2008
For Immediate Release

Troy Johnson,, (866) 603-8394
Gwen Richardson,, (281) 444-4265
Ron Kavanaugh,, (718) 530.9132

HOUSTON, TX –, and, the three largest and most established web sites focusing on African-American literature, announced today that they have joined forces to offer comprehensive online book promotion options to self-published authors and small publishing firms.

Together, the three web sites have over 30 years of combined online presence and over 4 million page views per month. Each site brings different strengths to the venture., founded by Troy Johnson of Harlem, N.Y. in 1998, is n ow the largest website dedicated to promoting books by and about African Americans., co-founded by Willie and Gwen Richardson of Houston, Tex. in 1998, is the world’s largest African-American Internet retailer with over 20,000 products online, including books, DVDs, Greek products, calendars and art., founded by Ron Kavanaugh of the Bronx, NY, in 1996, was the first site created to showcase African-American literature. It recently celebrated its 10th anniversary online.

“This effort brings unprecedented exposure to millions of African-American book readers worldwide,” says Johnson. “I am pleased to work with Cushcity and MosaicBooks to bring African-American authors and consumers together.”

The three sites will initially offer self-published authors and small presses simultaneous, prominent placement on each of the three sites’ home pages. There are also plans to expand these coordinated services in the future to include e-blasts and other marketing opportunities for authors.

The announcement comes on the heels of recent news reports highlighting the growth in the number of African-American titles published annually and the resultant increase in book sales revenue. Based upon book sales figures for 2006 released by the American Association of Publishers, African Americans spend about $1 billion of the estimated $24 billion spent in the U.S. annually on books.

• Publishers, for more information regarding the joint online marketing effort contact Ron Kavanaugh,, (718) 530-9132



Troy D. Johnson is the President, founder and webmaster of, LLC (The African American Literature Book Club). Launched in March of 1998, has grown to become the largest and most frequently visited website dedicated to books and films by and about people of African descent.