Category Archives: Book Blog

AALBC.com Partners with What’s The 411 TV

AALBC.com has partnered with What’s The 411 TV to bring information about Black books, authors, events, and news to both What’s The 411TV and AALBC.com’s audiences.

What’s The 411 TV reaches 14 million subscribers across the country on DishTV and can also be seen on Time Warner Cable, Cablevision, Verizon FiOS, and RCN in New York City. The relationship is a great opportunity to expand our respective platforms, reach more reader, and celebrate Black culture through books.

WhatsThe411

Founded by Ruth J. Morrison and based in Brooklyn, New York, What’s The 411 TV is a division of What’s The 411 Networks, a media/news and information company connecting sophisticated multi-cultural audiences through its distribution platforms of television, online, mobile, and social media (YouTube, Facebook, Twitter, Google+, Pinterest, LinkedIn, Vimeo).

I’m excited about this partnership, because it has tremendous opportunity to improve our ability to spread the word about great books and Black culture.

Celebrating the Best in Black Literature (May 31, 2016 Newsletter)

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Books to be Published in JuneBooks to be published in June

Summer will heat up with some great new titles. Walter Mosley is back with his latest installment in the Easy Rawlins series, Charcoal Joe. Can you believe it has been 25 years since the first book in the series, Devil In A Blue Dress, was published?

We are also excited by the first novel, The Reactive, from Masande Ntshanga who is the winner of the 2013 PEN International New Voices Award, as well as a Finalist for the 2015 Caine Prize for African Writing.

Bobby Brown, with help from acclaimed author Nick Chiles, reveals intimate details of his marriage to Whitney Houston, speaks about losing his daughter Bobbi Kristina, and shares insights into his amazing career in his new memoir,Every Little Step: My Story.

Also look out for new books from other AALBC.com Bestselling authors including Kimberla Lawson Roby (A Sinful Calling) and Timothy George (The Dagger). To discover these and other great soon to be released books, visit our Books Coming Soon section.


AALBC.com Bestselling Books

The publishing company founded by authors ReShonda Tate Billingsley and Victoria Christopher Murray, Brown Girls Books, dominated our bestsellers list this period, claiming the top three fiction positions. Our #1 fiction bestseller, The Ex Chronicles is an anthology where 20 writers share relationship stories. At #2 we have The Perfect Find by Tia Williams and completing the trifecta is Dirt by Teffanie Thompson.

Congratulations to Brown Girls Books and all of the bestselling authors. Check out our full list bestselling titles for fiction, nonfiction, poetry and children’s literature.


Beyond Phillis Wheatley — Important Firsts In Black Literature

Phillis Wheatley Most readers know Phillis Wheatley was the first published African-American female poet. Did you also know that George Moses Horton (ca. 1797-1883), was the only man to publish volumes of poetry while in bondage and the first African American to publish any book in the South? Were your familiar with Solomon Plaatje who was born October 9, 1876, and was the author of Mhudi which was published in 1930; making it the first novel by a black South Africa?

Jupiter Hammon, who was born on October 17, 1711, was perhaps the first Black person to be published, in 1761 before the United States was even formed.


The Negro Artist and the Racial Mountain

Langston Hughes“One of the most promising of the young Negro poets said to me once, “I want to be a poet—not a Negro poet,” meaning, I believe, “I want to write like a white poet;” meaning subconsciously, “I would like to be a white poet;” meaning behind that, “I would like to be white.” And I was sorry the young man said that, for no great poet has ever been afraid of being himself. And I doubted then that, with his desire to run away spiritually from his race, this boy would ever be a great poet. But this is the mountain standing in the way of any true Negro art in America—this urge within the race toward whiteness, the desire to pour racial individuality into the mold of American standardization, and to be as little Negro and as much American as possible.“—Langston Hughes, Originally published in The Nation magazine, June 23, 1926

This ninety-year-old article could be been written yesterday; read it in its entirety.


The 2016 Black Pack Party: A Wonderful Celebration!A collage of the 2016 Black Pack party in Chicago

The 2016 Black Pack Party was a really wonderful celebration. Read my thoughts about the event. If you were able to join us in Chicago, please share your thoughts and photos in the article’s comments section.


Events Coming in June

BAM Anniversary

Summer is the busiest period for book festivals. In June the Go On Girl! Book Club will host their 25th Annual Awards Weekend. The international literary festival Calabash will kick off in Jamaica; Chris Abani, Paul Beatty, Teju Cole, Nicole Dennis-Benn, jessica Care moore, Marlon James and many other authors will be featured. The Sacramento Black Book Fair will celebrate their third year. And that is just the first week!

Also consider checking out the, AAMBC Literary Awards and the combined celebration honoring the 50th Anniversary of the Black Arts Movement and the 20th Anniversary of Cave Canem (pictured above). Learn more about these events and all the others coming in June and the rest of the year.


A Great Deal to Promote Your Books on AALBC.com

Promote Your Books with Large Book Cover Advertisement and Horizontal Ad BannersOur Large Book Cover Advertisement and Horizontal Ad Banners appear on virtually every one of the several thousand AALBC.com web pages. Plus, each author whose book is promoted with this very prominent placement also receives a free Author Profile. If you already have an Author Profile, we’ll extend your campaign by two weeks.

With this deal, your AALBC.com Author Profile will give you a permanent, high profile web presence, which is great if your only presence is social media. Plus the highly visible placement of your advertisement will expose your book to over 100,000 avid readers of African American Literature. Learn more about this terrific deal.

Also consider Sponsoring our Monthly Newsletter. This is a great way to reach readers of Black literature. All of our mailings are permanently archived on our website.


Dear Reader,

AALBC.com celebrates 18 years!Authors and publishers, here is a great way to support AALBC.com without spending a dime: Use our affiliate code when sending readers to Amazon to purchase your book.

The vast majority of the time when links to Amazon are shared with me, no affiliate code is a used. This means money is being left on the table. Why forego that revenue?

Here is the format for the link:
http://www.amazon.com/dp/1617737984/ref=nosim?tag=aalbccom-20
Simply replace you book’s ISBN10 or ASIN with the boldface number in the URL above. It is that easy!

As always, thanks for reading!

Peace & Love,
Troy Johnson


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AALBC.com eNewsletter – May 31, 2016 – Issue #234

How Bloggers Can Help Each Other

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A few years ago I created a website, Huria Search, to showcase and highlight the websites of Black content providers, including magazines, newspapers, major websites, and bookstores.

In April of this year, I added a database of Black bloggers (http://huria.org/blogs/). Today there are 195 blogs in the database. I personally added about 75% of the blogs. Basically, I went to every blog roll and best blog ranking I could find, and added the blogs that were still online and active.

I’ve read content from all of the blogs. Several blogs are well designed, have great content, enjoy a large audience, and are doing well financially. However, all the blogs can benefit from more readers and revenue.

We can—indeed must, do more to support each other.

I have both a personal and collective interest in seeing this happen; I have maintained this blog for over a decade, and understand the challenges bloggers, especially those just starting out, face attracting readers.  I know many good writers who no longer maintain blogs, because they were unable to attract readers or effectively monetize their blogs. Without their contributions, the Web does not reflect the richness of our culture and is a less interesting place.

Some bloggers are migrating to Facebook, but the creativity and unique design of a Blog are simply impossible on a Facebook page. Of course there are also the issues of revenue, privacy, control and even ownership to contend with.

I see no indication the difficulty in attracting readers and generating revenue on a blog will change, in our favor, unless we take action to reverse it. My list of blogs can help readers discover the blogs in the database, but again I think we can do more to help each other.
I don’t pretend to have solutions, but I think if we figure out ways to collectively leverage our blogs, we can all benefit. Before search engines we used webrings, while that may not be a great solution in 2015, it may be better than what we are doing now.

I’m appealing to you for ideas to help all of us in our effort to attract more readers to our blogs. If you have any ideas please consider emailing me at troy@aalbc.com, replying in the comments section below, or better still by sharing your thoughts on a conversation I just started on my discussion forum.

You may add additional blogs to our database by using this form.

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Troy Johnson,
Founder Huria.org

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