A Special Note for Authors, Publishers, and Book Promoters

“There are some online services that specialize in books for blacks…The most successful is the African American Literature Book Club (www.aalbc.com), which was started in 1997…”
The New York Times

The quote above is from an article which appeared in the New York Times, on January 11, 2001. AALBC.com has only grown larger and more comprehensive since then.

This email is written for authors, publishers, and anyone interested in book marketing to help them take advantage of AALBC.com’s features and services. Join our new Authors and Publishers Mailing List to receive emails like this once a month (at most).


Introducing AALBC.com’s New Seal for Bestselling Books

AALBC.comn Bestselling Book SealOur bestseller seal may be used on any AALBC.com bestselling book. To see if your book qualifies, you may review a complete list of AALBC.com bestselling books. A high resolution version of our seal with a transparent background is provided here for your convenience.

AALBC.com bestselling publishers and authors are free to use our Bestselling Book Seal on their book covers and promotional material, in physical and electronic formats, without prior permission from AALBC.com. AALBC.com bestseller status is conferred to the book’s title independent of its format.


Horizontal Banner on Every Page $50.00 for 40 Days

Supreme and Justice Ad Banner

728×90 Ad Banners are displayed at the top and bottom of every AALBC.com page. The sample banner, Supreme & Justice 1 & 2 by Ernest Morris, shown above, is a banner currently running and is shown here at only 70% of the actual size it appears on the site.

Banners will be displayed at least 100,000 times– that is less than $0.50 CPM—a terrific deal (if I do say so myself). Get started now.


Let AALBC.com Be Your Official Web Presence

Authors are best served by maintaining their own websites. I have always assisted authors, as a courtesy, by serving as their de facto official website. Authors Martha Kennerson (marthakennerson.com) and Cavis Adams (cavisadams.com) have recently taken advantage of this free service by pointing their domains to their AALBC.com profile pages. If you are one of the more than 3,100 authors with a profile on AALBC.com and don’t have a website, just ask and we’ll take care of it. If you don’t have a profile on AALBC.com we can create one for you.

You can also enhance your existing author profile by including your social media feeds, events calendar, and customizing the buy links for your books. You will effectively have a full featured website, for a fraction of the cost, and without worrying about a disappearing webmaster. Join award-winning author Elizabeth Nunez (elizabethnunez.com) and independently published author Christopher D. Burns (chrisdburns.com), by taking advantage of this service. I use it myself, troydjohnson.com.

I’m a GoDaddy Pro with over 20 years of web development experience. I also teach web design at the college level. You’ll be in good hands. Learn more here.


Related Links


Join the Authors and Publishers Mailing List

I will limit the number of mailings, designed solely for authors, publishers, and book promoters to just one per month. The goal is to help this specialized audience learn how to take advantage of AALBC.com’s platform and to provide insight on how to take advantage of the web in general.

We are building a dedicated list so that our regular subscribers will no longer receive information specifically written to benefit authors and publishers.

Add Me to the List!


Troy Johnson AALBC.com Founder and Webmaster

 

Peace and Love,
Troy Johnson
AALBC.com, Founder and Webmaster

July 25, 2017 Newsletter – Includes the Most Critically Acclaimed Books of the Last 40 Years

Another Brooklyn Banner Sponsor     

May – June 2017 Bestselling BooksBestselling Children’s Book Authors You’ll Love ♥

Children’s books outsold all genres for the May/June period. Fiction sales were the 2nd most popular genre, led by the sales of books from independent and small presses. Nonfiction sales, which are normally strong, were the weakest we have seen in the last 15 years, resulting in only two titles with enough sales to make our bestsellers list. Poetry sells each period for which we report, however sales sufficient to make a bestsellers list have not been reached since our Jan/Feb 2017 list.


The Most Critically Acclaimed Books of the Last 40 Years

 The Most Critically Acclaimed Books of the Last 40
The Most Critically Acclaimed Books of the Last 40 Years critically acclaimed books last 40 years The critically acclaimed books on this list have earned multiple honors; they have won awards, made our bestseller’s list, or were selected for inclusion on prominent book club’s reading lists.


Bestselling Children’s Book Authors You’ll Love

Bestselling Children’s Book Authors You’ll Love ♥

There have been 115 bestselling children’s book authors in the history of AALBC.com. So far 27 that have made that list 2 or more times. Most of these sales have taken place in the last couple of years as the volume of children’s book sales have picked up significantly. Many AALBC.com readers have already enjoyed the work of these writers I’m sure you will too.


Recently Reviewed Books

Masjid Morning Masjid Morning: A Novel by Richard Morris

Masjid Morning Masjid Morning: A Novel by Richard Morris – Reviewed by Alexis E. Jackson

Richard Morris’ Masjid Morning is a dedication to the millennial college student both embracing and learning how to live with religious and racial diversity. It is a testament to multi-racial relationships and exploration of current, dubious, religious anxieties and prejudices in regard to Muslims and their believed connection to terrorism. Through it all, Morris recognizes the importance of super-millennial attitudes exuding perseverance, the right to make our own decisions, and the triumph of love. Read our full review.


How is African American Literature Really Doing?

For those in the business of Black books, this is a common question we get; “How is African American literature doing?” Some find the question difficult to answer. I don’t, because the answer is simple; African American Literature doing very well. Read More.


Vote for Your Favorite Black Author of the 21st Century

Vote for Your Favorite Black Author of the 21st Century

Authors currently in the lead include Beverly Jenkins, Octavia Butler, Bernice McFadden, and Toni Morrison, who have garnered 25% of all votes cast! Join the hundreds of other voters and let your voice be heard by casting a vote for your favorite Black author. Authors may hail from any country in world.


Dear Reader,

Troy Johnson Literary Activist of the YearI try to highlight most of the new content added to the website, because I’m excited to share it with you. But given the sheer volume of new content that is added each day, a complete summary is not only impossible, but impractical. As a result, I’ve decided to focus on the most significant additions, which I hope will improve the newsletter.

The website upgrade, which I originally thought would take about six months, will be completed early next year after two years of significant effort. The enhancements have been numerous and significant. AALBC.com is now well suited to be the premier platform for Black literature today and for years to come.

As always, Troy, this website can only be as strong as it’s supporters. If you truly value and believe in my mission of celebrating Black literature; please support AALBC.com by;

Peace & Love,
troy signature
Troy Johnson,
Founder & Webmaster, AALBC.com


Our newsletter may be read on your Kindle ebook reader. Consider sponsoring our eNewsletter or a dedicated mailing.

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AALBC.com eNewsletter – July 25, 2017 – Issue #247

© 2017 AALBC.com, LLC

How is African American Literature Really Doing?

For those in the business of Black books in America, this is a common question; “How is African American Literature Doing?”  Some find the question difficult to answer.  I don’t, because the answer is simple; African American Literature doing very well!

National Book Award Medals2017, 2016, and 2015 were terrific years for African American books.  The National Book Awards and The Pulitzer Prize honored more African American writers than any three year period before—and 2017 isn’t over yet.

Despite the lack of coverage by mainstream media, the Institutions that have historically honored African American writers have not let up; the Carter G. Woodson Award, Coretta Scott King Award, Hurston/Wright Legacy Award, Phillis Wheatley Book Award, NAACP Image Award, The Bocas Prize for Caribbean Literature, and Ernest J. Gaines Award for Literary Excellence are a few of the more popular awards that recognize great Black literature.

Some of the largest and most active book clubs do a tremendous job recognizing Black literary talent that might otherwise go unnoticed.  For example, for over a quarter of a century, the Go on Girl! book club has chosen excellent books for their reading list which is enjoyed by the hundreds of readers that make up their national book club. Even smaller clubs have a meaningful impact on helping to promote and raise awareness of Black writers.

Relatively newer entities like the African Americans on the Move Book Club and the African American Literary Awards Show are having a keen impact on Black Books by increasing the level of excitement surrounding Black books with their national award shows which recognize not just Black books, but publishing professionals as well.

Yahdon Israel’s #literaryswag and Glory Edim’s Well-Read Black Girl (#WRBGchat) are just of couple of folks introducing a younger crop of readers to Black books using social media as a primary tool.

There are scores of independent bookstores and online booksellers who continue to do the work of connecting readers with the books they will enjoy.

I have just introduced a new section on AALBC.com which highlights The Most Critically Acclaimed Books. This section of the site aggregates all of the books published that have earned multiple honors.  The books are listed across all genres, by year, and represent the best of the best.

The screen shot below shows below an example of one of the most critically acclaimed books of 2015, Between The World And Me by Ta-Nehisi Coates. Among many accolades, Between The World And Me won a 2015 National Book Award, won an NAACP Image Award, was a finalist for a 2016 Pulitzer Prize, is a 7 time AALBC.com bestselling book, and was selected for 2 prominent Book Club’s reading lists, making it one of the most of the most acclaimed books published in the 21st century.

Between The World And Me by Ta-Nehisi Coates

I hope readers are able to use this growing list of books to discover some terrific reads they may have missed.

Of course, with the near monopoly of Amazon and the lack of platforms who highlight African American literature, the business of Black book’s is struggling, but the literature itself is doing quite well.

It is reasonable to argue that African American literature would be doing even better if the businesses that supported the literature were thriving.  Indeed, this is an argument that I make on a daily basis.  Good, potentially great, writers aren’t being published.  The excellent books which are are being published are failing to reach their audience.

With more and stronger independent booksellers, readers would have less difficulty discovering the great reads.  With more and stronger periodicals and websites writing critical reviews of African American books, readers would have less difficulty separating the wheat from the chaff.

To compound matters, the booksellers and publications that survive and want to support Black literature are not utilized or supported sufficiently to be as effective as they can be.

As a result, it is not unusual for an avid reader to say, “there are simply not enough good books being published.”  Again, this speaks not to a dearth quality literature, but inefficiencies in the Black book ecosystem.

It is AALBC.com’s mission to celebrate Black literature and to address the weaknesses in the black book ecosystem.  Will you help me?


Learn what motivated this article.